Google Ads campaigns
Google Ads campaigns that generate leads and sales
We set up and optimise Google Ads campaigns to help you reach the right customers, make better use of your ad budget and grow your business’s sales.
100+
Clients
12+
Years of experience
30+
Countries covered by campaigns
When should you review your Google Ads campaigns?
Businesses usually come to us when:
Your ad budget is being spent, but you’re getting few enquiries
Clicks are coming in, but they aren’t turning into enough enquiries or sales. It’s unclear whether the issue is with the keywords, ads, targeting or website.
Google Ads brings in visitors, but not the right customers
Your ads reach people who are looking for something similar but don’t need your service or aren’t willing to pay for it.
You don’t know which ads are actually delivering results
You’re getting clicks and impressions, but there’s no clear picture of which campaigns bring in enquiries, sales or new customers.
Your competitors are reaching potential customers before you
People are searching on Google for the products or services you offer, but your business isn’t reaching them at the right time or getting enough visibility.
We don’t start by simply setting up ads. We start by identifying which customers and searches are valuable to your business.
Simply launching a campaign won’t make Google Ads effective. It’s important to understand which searches bring in valuable customers, what they do after clicking an ad and where to focus next.
01
We identify the customers worth reaching
We review your offer, target audience and competitors to identify which products or services are worth advertising and which searches could bring valuable customers to your business.
02
We set up campaigns and measure results
We choose the right keywords, write your ads, set up targeting and, where possible, conversion tracking. This lets us assess ad performance based on enquiries, sales and other business goals — not just the number of clicks.
03
We improve performance using data
We analyse search terms, exclude irrelevant searches, shift budget towards what’s working better and test different ad copy. The goal is to reduce wasted ad spend and find more opportunities to improve results.
What’s included in Google Ads setup and management?
Campaign strategy and keyword selection
We identify the searches that offer your business the best opportunities to reach potential customers.
Google Ads campaign setup
We create a campaign structure, ad groups and ads tailored to your goals.
Ad and search term optimisation
We find new opportunities, exclude irrelevant searches and improve ads based on data.
Conversion tracking
Where possible, we set up tracking for enquiries, purchases or other important actions so that ad performance can be assessed.
Google Analytics and Google Tag Manager setup
If needed, we connect your advertising account to analytics and measurement tools to ensure the data needed to assess results is available.
Performance analysis and reporting
We provide an overview of campaign performance, what the data tells us, and what changes are worth making next.
Managing Google Ads campaigns won’t become your second full-time job
We don’t expect you to analyse keywords, write ads or learn every campaign setting yourself. We take care of setting up campaigns, tracking results and making the changes needed.
You help us understand your business, customers and business goals. We make sure your ad campaigns are aligned with those goals and that decisions are based as much as possible on actual results.
Google Ads requires ongoing attention after launch. That’s why our work doesn’t stop at launching the campaign; it also includes analysing and optimising performance as part of our agreed collaboration.
Why Social Fly?
Because we don’t treat Google Ads as simply buying clicks. We look at how advertising helps your business find customers and achieve its business goals.
Our digital marketing experience helps us assess not only how your ads are performing, but also whether your offer, messaging and customer journey support the results you want.
We understand both the advertising platform and what helps customers make purchase decisions.
We choose keywords based on their business value
We focus on enquiries and sales
We set up conversion tracking
We optimise campaigns based on data
We’re a long-term partner
Frequently Asked Questions
Why aren’t my Google Ads campaigns generating enough enquiries?
There could be several reasons: the wrong keywords, overly broad targeting, unclear ad copy, strong competition, an unattractive offer, or a website that doesn’t help visitors make a decision. Before making changes, it’s worth analysing where potential customers are dropping off.
How can Google Ads help me get more customers?
Google Ads lets you show ads to people searching for the products or services you offer. When your keywords, ads and landing page match what they’re looking for, Google Ads can help bring more relevant traffic, enquiries and sales. Results also depend on factors such as competition, budget, your offer and website performance.
Is Google Ads right for my business?
Google Ads may be a good fit for businesses whose potential customers search Google for the products or services they offer. Whether it’s right for you depends on search demand, competition, customer value and whether the ad spend makes business sense.
What’s included in Google Ads setup?
This may include keyword research, creating campaigns and ad groups, writing ad copy, setting up targeting, tracking conversions and ongoing campaign optimisation. The exact scope depends on your business goals and existing ad account.
Does Google Ads need ongoing management?
Yes, if you want to improve results consistently. Search terms, competition and campaign performance change. Regular analysis helps identify wasted spend and opportunities to achieve better results.
Does website development include SEO and optimization for AI search?
We take technical SEO, keywords, page structure and customer questions into account. We also prepare content for AI-powered search engines so they can better understand your services. We can’t guarantee specific rankings or recommendations.
How much should I budget for Google Ads?
The right budget depends on your industry, keyword costs, competition and business goals. It’s worth assessing your budget alongside potential customer value and sales margin—not just how many clicks it will buy.
How long does it take to assess Google Ads campaign results?
You can often assess early results sooner, but gathering enough data and optimising the campaign can take time. It’s reasonable to allow for an initial period of at least three months, then assess whether to continue based on results, data and goals.
Do you guarantee a certain number of enquiries or sales?
No. Google Ads results are affected by many factors, not all of which can be controlled. Our goal is to create a measurable campaign, analyse the results and make data-driven changes to improve performance.
Can you help if my business already has a Google Ads account?
Yes. We can review your existing account and campaigns, assess how they’re set up, and identify ways to make your ad spend more effective and improve results.
Still have questions?
Let’s explore whether Google Ads can help your business reach more of the right customers, what budget you might need for testing, and how to measure results.