Social media campaigns
Social media campaigns that drive sales
We create and manage Facebook and Instagram ad campaigns that help you reach the right people, put your offering in front of potential customers and turn your ad budget into measurable results.
100+
Clients
12+
Years of experience
30+
Countries covered by campaigns
When should you launch new social media campaigns?
Businesses usually come to us when:
Your ads get attention, but not enough sales
People view, click, or react to your ads, but that interest doesn’t turn into enough purchases or leads.
You can’t reach the right people with your offers
Your ads are reaching people who are unlikely to buy or whose needs don’t align with your offer.
You want to find new customers, not just stay visible to existing ones
Your business needs new audiences and opportunities to introduce your offer to people who haven’t encountered your brand yet.
You don’t know which ads are achieving their goals
Your ad budget is being spent, but you don’t have a clear picture of which messages, visuals, and audiences are delivering the most valuable results.
We don’t start by setting up ads. We start with why someone should be interested in your offer.
01
We identify who to reach and what to say
We get to know your business, offer, and customers. We identify the needs, problems, or desires that might lead someone to consider your product or service, and the audiences worth focusing on in your ads.
02
We create messages and ads that give people a reason to act
We develop ad copy and choose suitable visuals that highlight the value of your offer. We test different combinations of messaging, audiences, and visuals to see which approaches perform best.
03
We track results and optimise campaigns
We analyse campaign results and compare ad performance. If needed, we use remarketing to reconnect with people who have already shown interest in your business or offer.
With Facebook and Instagram ads, it’s not enough for your ad to catch the eye. What matters is finding a message that resonates with the right person, giving them a reason to consider your offer and making the next step easy.
What’s included in social media campaign setup and optimization?
Choosing a campaign strategy
We’ll identify who you want to target, which offer to highlight, and what you want your campaign to achieve.
Ad copy and visual selection
We write ad copy and choose suitable visuals that highlight the value of your offer and guide people toward the desired action.
Facebook and Instagram ad setup
We set up Meta ad campaigns and ad sets, including targeting, budgets, and other necessary settings.
Ad testing
We test different messages, visuals, and audiences to identify the best-performing combinations and make decisions based on actual results.
Meta Pixel and conversion tracking setup
If needed, we’ll set up the Meta Pixel and website conversion tracking to measure campaign impact.
Campaign monitoring and optimization
We analyse ad performance, pause underperforming ads and adjust campaigns based on the data collected.
Running social media campaigns won’t become your second full-time job
You don’t have to come up with all the ad messaging, set up campaigns, or check ad performance every day yourself. We manage campaign planning, setup, and optimisation as part of our agreed collaboration.
You help us understand your business, customers, and offer. Based on that, we develop ads, test different approaches, and track what the results tell us.
That way, you don’t have to make decisions based only on which ad looks best or which post gets the most likes. We can focus on whether your campaigns are helping you achieve your business goals.
Why Social Fly?
Because we don’t treat social media advertising as simply boosting posts or buying visibility. We look at how ads can help your business find customers and encourage them to take action.
Our digital marketing experience helps bring audience targeting, ad copy, campaign setup, and results analysis together into one cohesive approach.
We understand both the ad platforms and what it takes to get people interested in an offer and move them toward a purchase.
We create messages that give people a reason to choose your offer.
We test different ads instead of relying on guesswork.
Where possible, we track inquiries, purchases, and other important actions.
We optimise campaigns based on real results.
We’re your partner even after your campaigns go live.
Frequently Asked Questions
Why aren’t my Facebook and Instagram ads bringing in enough inquiries?
This may be due to choosing the wrong campaign strategy, an unclear offer, ad copy that doesn’t resonate with potential customers, unsuitable visuals, or a website that doesn’t help people take the next step. Analysing campaign results helps identify what’s worth changing and testing.
How can social media campaigns help you get more customers?
Facebook and Instagram ads can introduce your offer to people who may not know about it yet, and reconnect with those who have already shown interest. A well-planned campaign helps get your offer in front of the right people and guide them toward an inquiry, purchase, or other desired action. Results depend on factors including your offer, target audience, ads, and budget.
What’s the difference between Google Ads and social media ads?
Google Ads helps you reach people who are actively searching for a product or service. Facebook and Instagram ads can also introduce your offer to people who may not know to look for it yet or haven’t considered it. The right channel depends on your business goals, target audience, and how your customers make purchase decisions.
Are social media ads right for my business?
These campaigns can work for businesses offering both services and products, as long as it’s possible to reach the target audience with a relevant offer and message. Before getting started, it’s worth considering what you want to achieve, how valuable a new customer is, and what budget makes sense for testing a campaign.
Does Social Fly also create ad copy and visuals?
We can help plan ad messaging and suitable visuals, and create the ads needed for your campaigns. The exact scope of work and visual creation will be agreed based on your needs and campaign size.
Do you set up the Meta Pixel and conversion tracking?
If needed, we’ll set up the Meta Pixel and help track important actions on your website, such as inquiries or purchases. Tracking options depend on your website’s technical setup, existing settings, and consent management.
How long does it take to optimise social media campaigns?
You may see initial results fairly quickly, but drawing reliable conclusions and comparing different ads requires enough data. The initial testing and optimisation period may take several weeks; the exact timeframe depends on your budget, target audience, and campaign goals.
Do you guarantee a certain number of enquiries or sales?
No. Ad performance depends on several factors, including the appeal of your offer, competition, budget, and sales process. Our goal is to create measurable campaigns, test different approaches, and use the data we collect to improve results.
Can you help if I already have active ad campaigns?
Yes. We can review your existing campaigns, assess their targeting, ads, and tracking, and identify ways to reduce inefficient spending and improve results.
Still have questions?
We’ll explore how Facebook and Instagram ads could help your business reach the right people, which messages are worth testing, and how to measure campaign results.